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#marketing-analytics

3 articles with this tag

October 16, 2025 • Cesar Adames

Marketing Analytics & Attribution: Measure What Matters

Master marketing analytics and attribution modeling to accurately measure campaign performance, optimize spend allocation, and prove marketing ROI.

#marketing-analytics #attribution-modeling #data-analytics

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Customer lifetime value analytics dashboard with predictive modeling metrics

Revenue Optimization & Analytics

December 8, 2024 • Cesar Adames

Customer Lifetime Value: Predictive Modeling for Growth

Build accurate CLV prediction models using machine learning to optimize customer acquisition spend, prioritize retention, and maximize long-term profitability.

#ltv #clv #customer-value

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Marketing attribution analytics dashboard showing multi-touch customer journey

Revenue Optimization & Analytics

October 15, 2024 • Cesar Adames

Revenue Attribution: Multi-Touch Analytics Done Right

Implement sophisticated attribution models to accurately measure marketing channel ROI, optimize budget allocation, and understand customer journey impact.

#attribution-modeling #marketing-analytics #revenue-attribution

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