Tag

#attribution-modeling

2 articles with this tag

Marketing analytics dashboard with attribution models and ROI metrics

October 16, 2025 • Cesar Adames

Marketing Analytics & Attribution: Measure What Matters

Master marketing analytics and attribution modeling to accurately measure campaign performance, optimize spend allocation, and prove marketing ROI.

#marketing-analytics #attribution-modeling #data-analytics

Read Article

Marketing attribution analytics dashboard showing multi-touch customer journey

Revenue Optimization & Analytics

October 15, 2024 • Cesar Adames

Revenue Attribution: Multi-Touch Analytics Done Right

Implement sophisticated attribution models to accurately measure marketing channel ROI, optimize budget allocation, and understand customer journey impact.

#attribution-modeling #marketing-analytics #revenue-attribution

Read Article

Back to All Articles